Mr. Mandava Prabhakar Rao, Past President, CEO Clubs India - Hyderabad Chapter, Chairman, NSL Group.
Mandava Prabhakar Rao is the scion of a reputed agricultural family, hailing from Guntur District in Andhra Pradesh. Born on 19th January 1959, has a definite aim in his life with progressive vision. In a true sense, he is a chip of the old block. Like his father Shri. M. Venkataramaiah, who is a postgraduate in agriculture from Benaras Hindu University, Prabhakar Rao is also an alumini of Benaras Hindu University. Had a bright academic career. He stood second in the University in B.Sc (Agriculture) and achieved 1st rank in M.Sc (Agriculture). He is the recipient of Gold Medal and Merit Scholarship in his Post Graduation.
Following his father’s footsteps, as his role model, took up the family managed seed company after completion of his education in 1982 and developed the company Nuziveedu Seeds Pvt Limited into one of the leading seed companies in the country. It goes to his credit that Nuziveedu Seeds Pvt Limited is the Winner of DSIR – National Award, 2002 instituted by Ministry of Science & Technology, Government of India for the R & D achievements of the company.
NSL, under his leadership, enjoys the largest market share for hybrid cotton seeds in the country. He has been able to contribute as a breeder and administrator in spreading the Bt Cotton seeds in the country very rapidly between 2004 and 2008 which has resulted in doubling of the cotton production in India. The cotton hybrids evolved under his guidance by NSL ie., Bunny and Mallika are the most popular hybrids combining high yield, pest and disease tolerance and quality fibre resulting in rapid and widespread adoption by the farmers. The cotton hybrids bred by NSL under his guidance have become the bench mark for others to model their breeding efforts resulting in overall improvement of yield and quality in Inida.
A widely travelled person. As a member of Indian Seed Team, sponsored by USAID, toured several developed countries in Europe, USA and Japan to study the seed industry for adopting improved technologies in the domestic seed industry.
Has been active in the Seed Industry Associations like All India Seed Growers Merchants & Nurserymen Association, Andhra Pradesh Seedsmen Association, Seed Association of India, Indian Seed Industry Association. Also served as a member in Central Seed Certification Board, constituted as per the Seeds Act, 1966 for two terms. Has been president of Andhra Pradesh Seedsmen Association from 2001-2003. Has also been the president of Indian Seed Industry Association between 2003-2007. Presently, he is the President of National Seed Association of India, which has come into being with the merger of four apex associations at national level.
He is also presently a member of Management Board of Acharya N. G. Ranga Agricultural University, Hyderabad, India for the second time in succession. He is a seed industry representative on cotton Advisory Board.
Participated in several international and national conferences on seeds held in India and abroad in the last 25 years. Presented several papers both in national and international fora.
In addition to his contribution to the seed industry, he has also contributed for substantial industrialization by making combined investments of about Rs. 4,000 Crores in Renewable Power, Textiles, Integrated Sugar Factories, IT Infrastructure in the form of IT Parks, IT SEZs etc. He has launched a new business to integrate the cotton farming with the market which will cover about 5 lakh farmers in Central and South zone. The farmers shall benefit by way of supply of quality input, technical advisory services in increasing productivity and also will have direct marketing access. Simultaneously, the operations will also help Mills to source quality cotton with proper specifications and no contamination.
He has established Mandava Foundation to play a key role in the development of Rural India by contributing in the sectors of Education, Health Care, increasing agricultural productivity etc.